The DSF Group is amongst the larger diversified horticulture produce marketing and trading entities integrating the origination and distribution of apples and fruits with its logistical and marketing services
The group comprises of the following firms:

 
New Delhi Shimla Fruit Traders (DSF DLI)
This firm is the financing arm of the group arranging working capital & long term debt for the group to aid in its day to day liquidity requirements & supporting the group's expansion activities. The firm has earned goodwill of the banks & financing institutions & enjoys an excellent reputation in the market.
 
New DSF (Apple) Enterprises (DSF Apple)
This firm deals in fruits from Distt Shimla, Kullu & Mandi in HP. The Group owns fruit orchards in Mandi Distt. Hence the firm has a presence across each function of the value chain.
 
R. Rajeev Bros. & Co. (RJB DLI)
The firm deals in fruits from Distt. Kinnaur in HP. It is also the import / export arm of the group & deals with suppliers & customers from across the world.

These well established businesses are operating through its Head office located in Azadpur Mandi New Delhi, the world' largest fruit & vegetable market (in terms of Volume) and a network of offices within its designated areas of operations. The DSF GROUP adds value at each link of its supply chain by participating in almost every stage from growing to distribution, marketing and selling the produce on behalf of the farmer/horticulturist. The group is a major supplier of Apples & other fruits all over the country & has an impressive list of clients from all parts of the country.

Over a period of existence of over 70 years, the Group has developed its core business of merchanting of a broad selection of fruits and vegetables and has diversified into ancillary services to orchardists such as finance, environmental services etc.This process involves marshalling a complex set of logistics so that the product is delivered when, where, and how the customer wants it, almost farm fresh.

The group has taken lead in offering new & innovative solutions to customers. It was one of the first ones to promote telescopic corrugated boxes in the country. It was the first in the country to brand the now famous 'Kinnaur' Apples. This is a testimonial of the marketing & distribution strengths of the group.

 
Key Personal:-
 
MR. R.C.SOOD:
Overall Coordination and Administrative Control of the
Group. Over 60 years of Experience.
Former Vice President Shimla Apple Merchants Association
MR. SANJEEV SOOD:
Procurement, Grower Interaction and Administration B.COM graduate from Delhi University Has been in the trade since 1981.
 
MR. RAJEEV SOOD:
Marketing and Strategy Planning.
B.COM graduate from Delhi University Has been in the trade since 1982.
MR. SUNIL SOOD:
Farming Activities and Grower's Interaction at Himachal Pradesh. BA from HP University Has been in the trade since 1984.